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ESPN launches India sports digital offering

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Galvane

Messages : 348
Date d'inscription : 25/12/2013

ESPN launches India sports digital offering

Message par Galvane le Ven 3 Juin - 9:12

ESPN launches India sports digital offering

   Michelle Clancy
   | 03 June 2016



ESPN has introduced a mobile-first multi-sport digital offering in India to tap into the country’s emerging multi-sport landscape.

cricketThe new ESPN.in website and the ESPN app will target Indian and subcontinent fans across mobiles, tablets and computers. ESPN.in site and app will also be carrying rights video content for sporting events from Sony LIV, Sony Pictures Networks India’s (SPN) digital streaming platform, and SPN’s new Sony ESPN sports channels.

India is the first market outside the United States to see the launch of a localised edition of ESPN’s signature app.

Both the site and app will offer the best cricket coverage (powered by ESPNcricinfo), but also give fans a one-stop destination for world-class news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, kabaddi and more.

“ESPN has a strong connection with fans in India and around the world because we are fans ourselves, driven by a similar obsession for sports,” said Ramesh Kumar, vice president and head of ESPN India and South Asia. “The launch of our multi-sport products showcases our digital leadership and offers sports fans outstanding news, features and video experiences around top sports of interest to Indian fans. They also provide the perfect complement to our television collaboration with Sony Pictures Networks India as well as reinforce ESPN’s signature ‘Game around the Game’ analysis across platforms.”

The sports powerhouse has been more focused on India of late. ESPN for instance offered the final match of the 2016 VIVO Indian Premier League (IPL) season this year through ESPN Cricket Pass, a subscription streaming service.

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