Club Media organises second pan-American YouTube festival

After asking people to vote via social media, the organisation selected Colombia's capital to kick off the second edition on 2 April. The festival, which gathers digital audiences with YouTubers, influencers and vloggers from around the region, will finish in Mexico, repeating the two-country formula tried out last year.

The first festival took place in Argentina and Chile, and gathered over 120,000 people.

Club Media Network, which selects and manages new talent from within the online community, intends to transform the festival into a tour across Latin America.

The media company produces YouTube-like content to commercially exploit across several platforms, as well as providing tools and infrastructure for video creators.

Through this and other initiatives, such as Telefe's latest multichannel network launch, Latin America's audiovisual industry is trying to monetise a growing community of creators which knows how to appeal to younger audience segments.