Paramount Channel set for Asia debut
Joseph O'Halloran | 15 February 2016
After success with its global anchor brand in Western Europe and Latin America, Viacom International Media Networks (VIMN) has announced the launch of the Paramount Channel in Asia.
The channel comes to the region thanks to a strategic collaboration and distribution deal with with CTH, a major pay-TV operator in Thailand. The high definition (HD) 24-hour film channel is set to launch first on CTH’s traditional satellite and over-the-top (OTT) streaming service in May, giving it linear OTT and linear TV everywhere streaming rights in Thailand. The agreement also includes a new licensing deal for the local version of other core Viacom channel MTV to be officially moved over to CTH in Thailand.
The Paramount Channel will offer Thai audiences what is claimed to be a ‘unique’ mix of blockbusters, movie hits, cult favourites and some of the most award-winning films in the history of cinema from the company’s film library.
Commenting on the deal, CTH CEO Amarit Sukhavanij said: “We’re proud to be the first to offer Paramount Channel in Asia and to make it the first 24-hour movie channel available to our subscribers across multiple screens. We continue to be single-minded in giving our subscribers the best viewing experience and high quality content.”
“The introduction of Paramount Channel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands,” added VIMN Asia executive vice president and managing director Mark Whitehead. “We’re thrilled CTH has come on board for this highly anticipated launch in Asia and look forward to seeing Paramount Channel expand further in the coming months.”
Paras Sharma will lead the new channel in Asia, while continuing in his current role as senior VP of MTV & Comedy Central brands and digital media in the region.